How did I use media technologies in the construction and research, planning and evaluation stages?

http://lizzieschmizzie.wix.com/parkerproductions

This is the Wix website I created in order to document what technology I used, I used a Nikon D5200 to film my music video and also to take pictures for the other promotional packages. For editing software, I used Final Cut Pro X to edit my video & Photoshop to edit my other promotional texts. I did all of this on a MacBook Pro computer, including research, evaluation and planning. Additionally, I used a tripod to steady my camera and an iPhone for research and communications.

What have I learned from my audience feedback?

From my audience feedback, I have learned that my media products (especially when uploaded in their completed form) appeal directly to my target audience of young alts in their mid-late teens. Overall I'm satisfied that I have produced effective media.

How effective is the combination of my main product and ancillary texts?

In the video below, I describe how effective I feel the combination of my main products and ancillary texts is. I believe that as a combination they work well as I maintain clear signifiers of the artist throughout the texts. I did this by keeping the same or similar font and colouring, which I chose in order to conform to the typical traits of the genre of indie music so that my products would be ideal for my target audience.

Finished Digipak

Here is the mostly finished version of my digipak, below is a video of how it looks when it's printed out

I decided to maintain a theme of green throughout the digipak to incorporate the suggestion of the woods and forest into the general aesthetic of the overall product, this is to emphasise the contrast between the couple and their surroundings and to make the couple stand out more. I will also be adding additional titles to the exterior right side panel to give the digipak EP a title as opposed to it being titled by only the band's name.Finally, I will be adding the artist's name and the title of the EP along the spines of the digipak.

  This is my final digipak layout, I have added spine titles and a barcode.

In what ways does my media product use, develop or challenge forms and conventions of real media products?

My music video and Years & Years' video: Take Shelter

Similarities include:

1. location choices (indoor industrial, outdoor woodland)
2. colour editing, use of blues and greens
3. similar shots, lip sync and contextual

Following these observations, my media conforms to the conventions of real media products.

The Difference Between Digipaks and CD cases

This is the generic layout of a CD case cover, with two sides, a front and a back, and no spine. Whilst in mass production this is a viable and cheaper version to promote the artist across a wide audience. This tends to work best for popular genres with a guaranteed wide audience base, they are more interested in getting the songs than the whole package, Miley Cyrus for example.

Whereas a digipak (image below) has more panels, spines and would be more expensive overall to produce. This is optimal for an artist that has a specific target audience, one that is invested in more than just the audio of the artist but also the concept behind it.

One band that has used this tactic is The 1975 (digipak below). They used a consistent theme with the cover and the band's various music videos with an achromatic theme with dark and light being a prevalent feature in both. 

I plan on creating a digipak for my artist as they are in a more niche genre, from which it's audience proves authenticity by how much effort is put into the entire package of the artist as a whole.

Third Draft

This is the penultimate edit of my music video, all that is left to do is go over all the cuts and finalise the colouring in some of the shots where there are some flickers of the lighting changing very quickly.