After having done some research in regards to what genre of music is listened to by which type of young person in the UK, I have found that the type of person that would be my perfect audience member is an "Indie Scenester" uktribes.com gives a brief description:
Below is an image of what my perfect audience member might wear, where they might eat/drink and which brands they might favour.
I have created this mood board to show the direction in which I wish to develop my ideas for my music video later on. My main inspiration so far is coming from artists such as Years & Years, the film Submarine, my surrounding area (fairly rural & school grounds). As I already know that I wanted to show a couple in my music video I included images of couples in my mood board, the same with the fact I am planning on showing at least one person singing/lip syncing so I included the image of a live performance.
To better my understanding of music videos, more specifically speed & pace of shots and composition of shots within a music video, I created a storyboard of the first minute of the music video "Girls like Girls" by Hayley Kiyoko. My timing is slightly off of the shots as it adds up to 65 seconds instead of 59 but on the whole my understanding was definitely increased.
I have chosen "Robbers" by The 1975 to analyse through 9 key shots from the video. Shot 1
This mid-shot is also used as an establishing shot of sorts and is significant, not only to the storyline (the audience become aware of the couple) but also is important as it allows the audience to know who the song is by and the title. Shot 2
This shot shows the audience that the couple share everything, including addictions.
Shot 3
This shot is significant as it shows the audience a preview of what will happen later on, giving the video a non linear feel, as though the story were being told to you from memory.
Shot 4
This shot is significant as it reinforces to the audience how intertwined the couple's lives are with each other, they are almost addicted to each other, later on in this shot it is also repeated that they are addicted to drugs.
Shot 5
This is one of the most important shots as it is pivotal within both audio and visual storylines, this shot lets the audience know how serious the couple's situation could become.
Shot 6
This shot shows the audience that the couple's relationship is starting to crack under the pressure (supported by a series of other shots that are less significant than these) and makes them question what will happen next to the previously enamoured pair.
Shot 7
This shot depicts the couple, still together after fighting, this shows the audience that their relationship extends beyond being sensible as it holds a sense of foreshadowed heaviness and also lets them know that the journey of the main character (male) won't be travelled alone, giving the video a slight Romeo & Juliet feel.
Shot 8
This shot is significant as it shows the audience that despite possibly not succeeding in their goal, and one of them getting seriously injured, the couple are still together. This gives the audience a feeling of the end approaching.
Shot 9
The final shot is significant as it allows the audience to finally see the main male character alone, it leaves the audience full of questions as to what really happened.
Another concept within my music video that I hope to explore is the lyrical expression through the shot, a video I feel demonstrates this well is Riptide by Vance Joy, the lyrics are displayed by a number of seemingly recurring shots and occasional use of subtitle. The most effective use of this technique I found was in these particular motifs; The lyric: "I want to be your left hand man"
Lyric: "You've gone and sung the words wrong"
In these screenshots we see a visible deterioration within the character and objects as they both increase in lack of security/safety.
As I want to start forming ideas as to what I want my music video to look like, I've researched videos that I find inspiring. By researching and analysing these videos I will gain information on techniques and concepts I'd like to explore in my own video. The first video I have chosen to look at is Take Shelter by Years and Years. I chose this video mainly for the use of visual narrative that isn't directly linear to that of the lyrics, but still makes sense within the context of the whole music video. Another reason I have chosen to look at this video is that I like the use of techniques such as panning and lip sync within the video as I feel the director has been creative with his shots in order to tailor the video more specifically to the song, in comparison to a more mainstream and commercial song. The first shot in the music video is an extreme close up on a girl, this is an incredibly intimate shot, combined with the glimpse of matted hair and streak of paint smeared across her face and the fact that this shot is much shorter than most of the other shots in the video, gives the audience the feeling that there is something wild or mysterious about this character.
The next shot is of the band, walking through woodlands, establishing that the band will be present throughout the video, also that there will be some form of journey throughout the storyline of the video.
There is then an out of focus, fast paced pan of the girl (Emily) running out of shot. The audience are aware of the fact that Olly (pictured in centre of screenshot above) has seen her as he turns and then runs after her, this shows the audience that there is now a chase. Next we are shown a shot of a symbol painted onto a tree, as it is the same colour yellow as was on the girl's face, the audience know that it has relevance to her. The audio of the song begins and the video commences.
The next two shots work in conjunction with each other as they establish that the boy and the girl are from different worlds, as he is inside a office block type building and she is in the woods yet they still seem connected through the direction of their gaze.
The video is constantly punctuated with shots of sunlight through trees so as not to let the audience forget that these surroundings are unfamiliar to the boy but also to allow the audience a sense of location.
The shots of the boy inside the building continue to be shown, now with projection and occasionally other band members in shot, this begins to illustrate the sense of these shots being more like the boy's thoughts. There's also a slight feeling of power play between the two main characters as in the shots of him being inside, the boy seems entirely in control. Yet in the shots of the girl, now dancing, she seems to be mesmerising the gaze of the boy and the band.
The two main characters then make eye contact and the audience are shown progression in the storyline through connection through the previously separate characters.
The video ends on an almost identical shot as it began, giving the storyline a cyclical feel, letting the audience know that although there has been a journey within the video, and the characters have experienced it, they might not remember it or be affected by it. It also never answers who actually wins the power play, leaving the audience with a feeling of mystery.
