Initial Draft For My Digipak

This was my initial idea for my digipak, I then developed my concept further into this:

Second Draft

This is the second draft of my media video, whilst I'm happier with it than the last, I think there's a lot of room for improvements through varying cuts and effects that could point it towards looking more like a "real media" product.

Creating a Marketing Look For My Artist / How Relevant Musicians Promote Themselves

In looking at marketing my artist, I have learned it is important to have a unique selling point, and for your artist and album to have a specific look. As adverts and promotions are often the first things the audience will see of the artist, their look is the first thing people will judge them by so I need to consider what my target audience will find attractive. Especially with social media marketing these days, the audience is likely to see the advert before hearing the song. The main things I will need to consider within the advertising of my artist are; font, text size, and colour, what text I will be including, the placement of the text, images that will be behind the text & where I chose to make the artist available (gigs, music playing platforms etc.).

Below are a few album covers & posters from the real band Cage The Elephant, I will take inspiration from certain elements within their marketing as a guide to my own digipak and poster.

As you can see from the above images, Cage The Elephant have a somewhat consistent style of an almost hand-written style of font, paired with art images with bright colours with the band's name being often more prominent than the title of their single or album. I intend to take inspiration from, but not entirely imitate the bands pre-existing style. I will do this by taking key points from their marketing (for example, the style and placement of the band's name).

First Edit

This is my first draft of my music video. I will now experiment with the colouring and effects on the clips in order to create a more professional and finished looking video. I will also go over the lip sync to ensure correct timing, I will also explore adding text into various points to aid the narrative. I want the video to have a slightly playful feel to it as I believe it suits the song more than an entirely serious video.

Editing My Music Video

To edit my music video I used the Apple software Final Cut Pro X

To achieve certain effects I adjusted the colouring, and added filters, like this;

I also achieved the look of the "flashback" by layering multiple clips like this:

Filming My Video

Location Planning

I hope to film in a similar woodlands backdrop to this, with a path that the couple can travel back and forth along to indicate that their journey is repetitive and jumbled.

This is a long shot of one of the main building I will be using in my video, as it's an old building, the structure of the building and also the general look of the building has a lot of character will be a very slight reference to the couple's history together.