Finished Video

Friday 19 February 2016

The Difference Between Digipaks and CD cases

This is the generic layout of a CD case cover, with two sides, a front and a back, and no spine. Whilst in mass production this is a viable and cheaper version to promote the artist across a wide audience. This tends to work best for popular genres with a guaranteed wide audience base, they are more interested in getting the songs than the whole package, Miley Cyrus for example.


Whereas a digipak (image below) has more panels, spines and would be more expensive overall to produce. This is optimal for an artist that has a specific target audience, one that is invested in more than just the audio of the artist but also the concept behind it.
One band that has used this tactic is The 1975 (digipak below). They used a consistent theme with the cover and the band's various music videos with an achromatic theme with dark and light being a prevalent feature in both. 
I plan on creating a digipak for my artist as they are in a more niche genre, from which it's audience proves authenticity by how much effort is put into the entire package of the artist as a whole.

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